Impact of social media influencers on brand promotion.

This paper research about the impact social media influencers makes when they promote a brand. The influence of social media has increased multi-fold all over the world in recent years. As per "India Brand Equity Foundation" the Indian E-commerce sector has been on an upside growth slope and is contemplated to overtake the United States of America (USA) to become the 2nd bigger E-commerce market internationally by the year 2034. Indian e-commerce industry is expected to reach 99 US billion Dollar by the year 2024 from 30 US billion Dollar in the year 2019, increasing at a 27% Compounded Annual Growth Rate (CAGR), with daily household item and clothing would likely to be the main drivers of magnanimous expansion. As per the Payoneer report, The Indian e-commerce sector ranked 9th all across the globe. Social media platforms have witnessed an exponential growth, where the websites by Instagram, Twitter, LinkedIn, YouTube and Facebook have taken the world into a brand-new era. Hence, this research paper focuses on the impression social media influencers make on consumers' mind and purchase intentions. [ABSTRACT FROM AUTHOR]