Influencer marketing and the 'gifted' product: framing practices and market shaping.

MLA

Nilsson, Johan, et al. “Influencer Marketing and the ‘Gifted’ Product: Framing Practices and Market Shaping.” Journal of Marketing Management, vol. 39, no. 11/12, Sept. 2023, pp. 982–1011. EBSCOhost, https://doi.org/10.1080/0267257X.2023.2253450.

APA

Nilsson, J., Murto, R., & Kjellberg, H. (2023). Influencer marketing and the “gifted” product: framing practices and market shaping. Journal of Marketing Management, 39(11/12), 982–1011. https://doi.org/10.1080/0267257X.2023.2253450

Chicago

Nilsson, Johan, Riikka Murto, and Hans Kjellberg. 2023. “Influencer Marketing and the ‘Gifted’ Product: Framing Practices and Market Shaping.” Journal of Marketing Management 39 (11/12): 982–1011. doi:10.1080/0267257X.2023.2253450.