Back to Search Start Over

The Trolling of Corporate America.

Authors :
ASPAN, MARIA
Source :
Fortune; Oct/Nov2023, Vol. 188 Issue 2, p17-20, 4p, 1 Color Photograph, 1 Graph
Publication Year :
2023

Abstract

The article delves into the organized political trolling and stakeholder capitalism facing U.S. corporations. It presents the case of beer brand Bud Light, which employed a transgender social media influencer for its marketing and promotion. It discusses the fundamental flaw of stakeholder capitalism and stresses the need for companies to balance capitalism with corporate values, diversity and sustainability, to be accountable to higher standards and combine profit and purpose.

Details

Language :
English
ISSN :
00158259
Volume :
188
Issue :
2
Database :
Complementary Index
Journal :
Fortune
Publication Type :
Periodical
Accession number :
172350511