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Start Over
The Trolling of Corporate America.
- Source :
- Fortune; Oct/Nov2023, Vol. 188 Issue 2, p17-20, 4p, 1 Color Photograph, 1 Graph
- Publication Year :
- 2023
-
Abstract
- The article delves into the organized political trolling and stakeholder capitalism facing U.S. corporations. It presents the case of beer brand Bud Light, which employed a transgender social media influencer for its marketing and promotion. It discusses the fundamental flaw of stakeholder capitalism and stresses the need for companies to balance capitalism with corporate values, diversity and sustainability, to be accountable to higher standards and combine profit and purpose.
Details
- Language :
- English
- ISSN :
- 00158259
- Volume :
- 188
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Fortune
- Publication Type :
- Periodical
- Accession number :
- 172350511