"How do you do, fellow kids?": staying relevant with college students on your academic library's social media.

Keeping up with the cultural references, slang, and habits of college students can feel like a daunting task, but doing so is vital for any library to reach and engage with this audience. When done well in academic libraries, this practice humanizes the library, mitigates library anxiety, increases buzz about the library, and illustrates the library as a welcoming space for all. Most important, actively working to remain relevant with the current and upcoming generations of students helps libraries meet their students where they are, supporting them holistically to ensure their success in and beyond college. [ABSTRACT FROM AUTHOR]