Spillover Effects and Freemium Strategy in the Mobile App Market.

MLA

Deng, Yiting, et al. “Spillover Effects and Freemium Strategy in the Mobile App Market.” Management Science, vol. 69, no. 9, Sept. 2023, pp. 5018–41. EBSCOhost, https://doi.org/10.1287/mnsc.2022.4619.

APA

Deng, Y., Lambrecht, A., & Liu, Y. (2023). Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science, 69(9), 5018–5041. https://doi.org/10.1287/mnsc.2022.4619

Chicago

Deng, Yiting, Anja Lambrecht, and Yongdong Liu. 2023. “Spillover Effects and Freemium Strategy in the Mobile App Market.” Management Science 69 (9): 5018–41. doi:10.1287/mnsc.2022.4619.