Regulators Are Trying to Stop Greenwashing Before It Gets Worse.

(Bloomberg) -- In 2021, a series of HSBC advertisements started appearing on bus stops around the UK. The US Federal Trade Commission (FTC) is currently updating its guidelines on sustainable claims, and last year fined Kohl's and Walmart for marketing rayon fabric as bamboo. The group complained about the HSBC campaign to the Advertising Standards Authority (ASA), a UK industry regulator. [Extracted from the article]