The determinants of green entrepreneurship: The perspectives of leadership, culture, and creativity.

This study investigates the determinants of green entrepreneurship from the perspectives of leadership, culture, and creativity. We prove that environmental leadership of top managers positively influences green entrepreneurship directly, and it also positively affects green entrepreneurship indirectly via green creativity. Furthermore, environmental organizational culture cannot directly influence green entrepreneurship, but it can indirectly affect green entrepreneurship through green creativity positively. In addition, we verify that green creativity plays a partial mediator role on the relationship between environmental leadership of top managers and green entrepreneurship, as well as a full mediator role on the relationship between environmental organizational culture and green entrepreneurship. Moreover, we demonstrate that both of proactiveness and risk‐taking propensity of top managers moderate the positive relationship between green creativity and green entrepreneurship. The results suggest enterprises to improve environmental leadership of top managers, environmental organizational culture, and green creativity to improve green entrepreneurship. Additionally, firms must develop top managers' proactiveness and risk‐taking propensity to increase the extent of the positive relationship between green creativity and green entrepreneurship. [ABSTRACT FROM AUTHOR]