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A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research.

Authors :
Gupta, Sachin
Danaher, Peter
Mittal, Vikas
Morrin, Maureen
Source :
Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p835-846, 12p, 2 Diagrams, 9 Charts, 3 Graphs
Publication Year :
2023

Abstract

An editorial is presented on the manuscript peer review process at the Journal of Marketing Research. Topics include the increase in number of manuscript submissions since 2010, a description of the review process, and a sampling of manuscripts was conducted to provide empirical results about the overall review process at the journal.

Details

Language :
English
ISSN :
00222437
Volume :
60
Issue :
5
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
171588172
Full Text :
https://doi.org/10.1177/00222437231188507