'We Let the Wolf Into the Henhouse, and We Lived to Regret It'.

Authors :: PORTER, RICK
Source :: Hollywood Reporter; 9/6/2023, Vol. 429 Issue 26, p18-19, 2p, 4 Color Photographs, 1 Cartoon or Caricature
Publication Year :: 2023
Abstract: August 2022 Amazon and Nielsen strike a deal for the latter to provide ratings for Thursday Night Football on Prime Video, marking the first time a live streaming program is part of Nielsen's national TV measurement. Nielsen was (is?) not up to the task of that type of measurement, and when Netflix opted to make its viewer data a black box, everyone else with any kind of streaming property - from Amazon to The CW - followed suit. June 2021 The Gauge, a monthly snapshot of TV use by platform from Nielsen, launches - with buy-in from Netflix and other streamers, marking a big change in their attitude toward the ratings service. [Extracted from the article]