Indians browse e-commerce sites before buying goods: Survey.

The article reports that increasing number of Indian consumers are using their mobile devices to check product prices while shopping in physical stores, reflecting the growing adoption of omnichannel retail behavior. It mentions that according to a PWC survey, five out of ten Indian consumers rely on e-commerce websites and search engines for pre-purchase information, with traditional TV and sponsored social media advertisements also playing a significant role in influencing purchase decisions.