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The business practices of small Chinese restaurants in the UK: an exploratory investigation.
- Source :
- Strategic Change; January/February2004, Vol. 13 Issue 1, p37-49, 13p
- Publication Year :
- 2004
-
Abstract
- • Owner-managers of Chinese restaurants in the UK have a need to continually monitor their business practices to obtain an advantageous position in a competitive business environment. • Specific attention to elements of the 'marketing mix' - product, place, price and promotion -- is likely to positively benefit many owner-managed businesses. • Hiring and training of appropriate staff members is important in order to offer enhanced customer service. [ABSTRACT FROM AUTHOR]
- Subjects :
- RESTAURANT management
RESTAURANTS
MARKETING
EMPLOYEE training
CUSTOMER services
Subjects
Details
- Language :
- English
- ISSN :
- 10861718
- Volume :
- 13
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Strategic Change
- Publication Type :
- Academic Journal
- Accession number :
- 17110005
- Full Text :
- https://doi.org/10.1002/jsc.655