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Consumer Behavior: CAN THIS ANIMAL REALLY PERFORM THIS HUMAN TASK? CONSUMERS RELUCTANCE TO ADOPT ZOONOTIC ARTIFIFICIAL INTELLIGENCE.
- Source :
- AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p188-191, 4p
- Publication Year :
- 2023
-
Abstract
- The article discusses a study conducted by Sara-Maude Poirier, Bo Huang, Anshu Suri, and Sylvain Sénécal, examining consumers' reluctance to adopt zoonotic (animal-like) artificial intelligence (AI) in comparison to robotic AI. The research investigates how using zoonotic prototypes for AI affects consumers' adoption of AI-powered services.
- Subjects :
- CONSUMER behavior
ARTIFICIAL intelligence
ZOONOSES
COGNITIVE load
TASK performance
Subjects
Details
- Language :
- English
- Volume :
- 34
- Database :
- Complementary Index
- Journal :
- AMA Summer Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 170735451