The single currency: strategic challenges for the European banking industry.

This paper examines the strategic challenges for the European banking industry, arising from the process of European Monetary Union (EMU). The adoption of the euro will have profound impacts on the structure, conduct and performance of all players in the market. Strategic responses will have to focus on how to secure new profit streams in the context of both national and pan-European banking. This paper represents a timely contribution to the strategic development of banking in this final, most critical, stage of the EMU project. © 1998 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]