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Publish or perish: ensuring our journals don't fail us.

Authors :
Preece, Chloe
Cappellini, Benedetta
Larsen, Gretchen
Bhogal-Nair, Anoop
Bradshaw, Alan
Chatzidakis, Andreas
Goulding, Christina
Keeling, Debbie Isobel
Lindridge, Andrew
Maclaran, Pauline
Marshall, Greg W.
Parsons, Elizabeth
Source :
Journal of Marketing Management; Aug2023, Vol. 39 Issue 9/10, p841-851, 11p
Publication Year :
2023

Abstract

This omnibus paper brings together a number of esteemed editors and associate editors in order to share a variety of perspectives on academic publishing within the marketing discipline. Together, they provide glimpses into current thinking on some of the most pressing and current debates which we are struggling with, for example: impact, originality, bias, alienation, and the need for communities of thought. Polyvocally, this omnibus reflects on the many failures of our discipline and provides some routes forward in reframing our field's epistemic assumptions. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
0267257X
Volume :
39
Issue :
9/10
Database :
Complementary Index
Journal :
Journal of Marketing Management
Publication Type :
Academic Journal
Accession number :
170393192
Full Text :
https://doi.org/10.1080/0267257X.2023.2244504