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Fee Fi Fo Fail: fairy stories for future failures.
- Source :
- Journal of Marketing Management; Aug2023, Vol. 39 Issue 9/10, p829-840, 12p
- Publication Year :
- 2023
-
Abstract
- Once upon a time, failure was believed to be a very bad thing. It is now seen as a means of living happily ever after. For some fail-fans, it is a magic kingdom called Acadreamia, where missteps make marketers stronger. For others, it is a heinous haunted mansion, ReviewView, where recurring nightmares reside. An unembellished autoethnography, this essay tells the blood-curdling tale of the author's failed attempt to write a bestseller about failure. A marketing monstrosity, it has few redeeming features. [ABSTRACT FROM AUTHOR]
- Subjects :
- FAILURE (Psychology)
HAUNTED houses
FAIRIES
ADMINISTRATIVE fees
AUTOETHNOGRAPHY
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 39
- Issue :
- 9/10
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 170393188
- Full Text :
- https://doi.org/10.1080/0267257X.2023.2217840