New survey data says grocery is about to get personal.

B TOP TAKEAWAYS b 87% of grocery retailer executives say the marketing of groceries will become hyper-personalized Four in-10 executives see store-managed food production (such as vertical farming) for most of their stores in the next five to 10 years Grocery executives expect technology to enable reduced or no checkout experiences (66%); hyper-personalized, guided shopping (65%); and tailored experiences and sampling for individual customers (63%) New datafrom a survey of grocery retailers reveals what the future of grocery might look like: it will be hyper-personalized. In addition, almost half of executives see national-brand CPG partnerships becoming less important over time as they add more store-branded offerings and CPG companies explore more direct-to-consumer offerings, where the results urge CPG partners to find a new model. Also in the next decade, four-in-10 executives see store-managed food production (such as vertical farming) for most of their stores. [Extracted from the article]