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NAVIGATING MARKETING ANALYTICS GOVERNANCE: SCOPE AND BOUNDARY CONDITIONS OF DATA PROTECTION OFFICERS' SELFACCOUNTABILITY.

Authors :
Aubert-Hassouni, Christelle
Cloarec, Julien
Source :
AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p587-589, 3p
Publication Year :
2022

Subjects

Subjects :
DATA protection laws
MARKETING strategy
SELF-discrepancy theory

Details

Language :
English
ISSN :
10540806
Volume :
33
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
169717194

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