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THE RATING SCALE EFFECT: HOW CONSUMERS AGGREGATE RATINGS FROM SOURCES THAT USE DIFFERENT SCALES INTO PRODUCT ATTITUDES.

Authors :
Hosseini, Rahil
Le Mens, Gaël
Source :
AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p424-426, 3p
Publication Year :
2022

Subjects

Subjects :
PRODUCT attributes
CONSUMER behavior

Details

Language :
English
ISSN :
10540806
Volume :
33
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
169717153

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Authors Abstract Subjects Details