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How China Eats a Sandwich.

Authors :
Adler, Carlye
Source :
FSB: Fortune Small Business; Mar2005, Vol. 15 Issue 2, p72-76, 5p, 4 Color Photographs
Publication Year :
2005

Abstract

Focuses on the business operations of Subway fast food chains in China franchised by entrepreneur Jim Bryant. Challenges faced by Bryant in establishing the business in the Chinese market; Career background of Bryant; Status of Subway fast foods in the country compared with McDonald's and KFC; Approach adopted by the fast food chain to cater to Chinese consumers. INSET: Dangerous Business.

Details

Language :
English
ISSN :
15473171
Volume :
15
Issue :
2
Database :
Complementary Index
Journal :
FSB: Fortune Small Business
Publication Type :
Periodical
Accession number :
16820401