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How China Eats a Sandwich.
- Source :
- FSB: Fortune Small Business; Mar2005, Vol. 15 Issue 2, p72-76, 5p, 4 Color Photographs
- Publication Year :
- 2005
-
Abstract
- Focuses on the business operations of Subway fast food chains in China franchised by entrepreneur Jim Bryant. Challenges faced by Bryant in establishing the business in the Chinese market; Career background of Bryant; Status of Subway fast foods in the country compared with McDonald's and KFC; Approach adopted by the fast food chain to cater to Chinese consumers. INSET: Dangerous Business.
Details
- Language :
- English
- ISSN :
- 15473171
- Volume :
- 15
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- FSB: Fortune Small Business
- Publication Type :
- Periodical
- Accession number :
- 16820401