Expanding F&F Market: China.

The article presents news related to the perfume and food industry in China. China's food industry recently witnessed a sales explosion. The surge is due to both the increased spending power and changing eating habits of China's 1.3 billion people. Munich, Germany-based Drom Fragrances International has opened its 5,000-square feet manufacturing plant/service center in Guangzhou, China, establishing a production center for Asia. New York-based International Flavors & Fragrance Inc.'s sensory and consumer insight group has completed a research project on the Chinese market. The goal of the research was to understand more about the geographic and demographic segmentation of the country and the differences in consumer behavior and expectations.