Back to Search Start Over

BRAND SEDUCTION AS A TOOL FOR BRAND'S SUCCESS: CONCEPTUALIZING THE TERM.

Authors :
HAICL, MATOUĊ 
Source :
Marketing Science & Inspirations; 2023, Vol. 18 Issue 2, p2-11, 10p
Publication Year :
2023

Abstract

<i>Copyright of Marketing Science & Inspirations is the property of Comenius University in Bratislava, Faculty of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
13387944
Volume :
18
Issue :
2
Database :
Complementary Index
Journal :
Marketing Science & Inspirations
Publication Type :
Academic Journal
Accession number :
167449092
Full Text :
https://doi.org/10.46286/msi.2023.18.2.1