Groceries come up big during Walmart+ Week.

Walmart+ shoppers spent almost twice as much money on grocery purchases during the Walmart+ Week event, which was two times more than Amazon Prime shoppers who did the same. B Groceries are a big draw b Amazon Prime shoppers prioritized clothes and beauty products, whereas Walmart+ shoppers purchased groceries, boosting its average spend by 100%. B TOP TAKEAWAYS b Consumer participation in at least one of these events increased from 38% last year to 46% in 2023 While 40% of consumers made purchases on Amazon Prime Day, just 20% did so during Walmart+ Week Amazon Prime shoppers prioritized clothes and beauty products, but Walmart+ shoppers purchased groceries, which boosted Walmart+'s average spend by 100% Walmart+ Week and Amazon Prime Day both had overlapping days in mid-July, however, survey data reveals that twice as many Prime members knew about and made more purchases during the Prime Day sales event than Walmart+ Week, reports news and analysis company PYMNTS. [Extracted from the article]