THE EFFECTIVENESS OF PHOTOGRAPHS AS A PROJECTIVE DEVICE IN AN INTERNATIONAL ATTITUDES SURVEY: I. RESPONSES OF 680 BRITONS TO 10 PHOTOGRAPHS OF AMERICAN TYPES.

Interest and familiarity, then, explain the selection of eight photographs as "American types" and the rejection of two. Where interest is reinforced by current debate (as in the case of the Negro and the businessman). selection is heavy. When the debate and consequently the information lessens (as in the case of the "social types") selection is less frequent. When there is no debate at all but general acceptance instead and ready familiarity (as with the Texan sheriff), the selection is very high. And finally, when the ready familiarity has been on the basis of personal acquaintance (as with the GI), the selection is not only high but comprehensive and many-sided appraisals result. It is an indication of the general interest of the British respondents in several aspects of American life that 95 per cent of them made selections of "American types." The tone and content of the accompanying voluntary remarks are an important part of the pattern of ideas and feelings that they have about Americans and the United States. [ABSTRACT FROM AUTHOR]