A PERFORMANCE INDEX FOR TRADITIONAL RETAILERS INCORPORATING DIGITAL MARKETPLACE: BENCHMARKING THROUGH DATA ENVELOPMENT ANALYSIS (DEA).

MLA

Costa Melo, I., et al. “A Performance Index for Traditional Retailers Incorporating Digital Marketplace: Benchmarking through Data Envelopment Analysis (Dea).” Journal of Organizational Computing & Electronic Commerce, vol. 32, no. 3/4, Oct. 2022, pp. 196–216. EBSCOhost, https://doi.org/10.1080/10919392.2023.2177070.

APA

Costa Melo, I., Alves Junior, P. N., Callefi, J. S., Kodama, T. K., Nagano, M. S., & Rebelatto, D. A. N. (2022). A Performance Index for Traditional Retailers Incorporating Digital Marketplace: Benchmarking through Data Envelopment Analysis (Dea). Journal of Organizational Computing & Electronic Commerce, 32(3/4), 196–216. https://doi.org/10.1080/10919392.2023.2177070

Chicago

Costa Melo, I., P. N. Alves Junior, J. S. Callefi, T. K. Kodama, M. S. Nagano, and D. A. N. Rebelatto. 2022. “A Performance Index for Traditional Retailers Incorporating Digital Marketplace: Benchmarking through Data Envelopment Analysis (Dea).” Journal of Organizational Computing & Electronic Commerce 32 (3/4): 196–216. doi:10.1080/10919392.2023.2177070.