RESEARCHING THE EFFECT OF VIEWS AND FEEDBACK ABOUT PRODUCTS ON CUSTOMER'S PURCHASE INTENTION. CASE OF SHOPPING ON THE SOCIAL MEDIA.

Subjects

Subjects :

ONLINE shopping
THEORY of reasoned action
CONSUMER behavior
SOCIAL media
ONLINE social networks

Details

Language :

English

ISSN :

25253654

Volume :

8

Issue :

6

Database :

Complementary Index

Journal :

International Journal of Professional Business Review (JPBReview)

Publication Type :

Academic Journal

Accession number :

164896812

Full Text :

https://doi.org/10.26668/businessreview/2023.v8i6.1309