SUSTAINABILITY PERFORMANCE OF SMES: A CONFIGURATIONAL VIEW OF THE INTERPLAY OF STRATEGIC ORIENTATIONS AND ENVIRONMENTAL CONDITIONS.

Authors :: Usman Khizar, Hafiz Muhammad
Murshed, Feisal
Ahsan, Mujtaba
Iqbal, Muhammad Jawad
Source :: AMA Marketing & Public Policy Academic Conference Proceedings; 2023, Vol. 33, p147-150, 4p
Publication Year :: 2023

Subjects :: SMALL business
MARKET orientation
SUSTAINABILITY
MANUFACTURING industries
QUALITATIVE research

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