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Jio Cinema's penetration jumped 4X on the back of free IPL streaming.
- Source :
- FRPT - Advertising Snapshot; 6/11/2023, p3-3, 1/2p
- Publication Year :
- 2023
-
Abstract
- The article focuses on significant growth of over-the-top streaming service Viacom18's Jio Cinema, with its penetration increasing due to free streaming of the cricket tournament Indian Premier League (IPL). Topics include the surge in downloads during IPL 2023, the platform's contribution of over two-thirds of Jio Cinema's total user, and the percentage of initial penetration.
- Subjects :
- STREAMING video & television
INTERNET users
DOWNLOADING
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- FRPT - Advertising Snapshot
- Publication Type :
- News
- Accession number :
- 164883639