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D2C Brand Plum unveils ad film with Brand Ambassador Rashmika Mandanna; reveals modern day solutions for pimple-free skin #PimpleCareUpdated.

Source :
FRPT - Advertising Snapshot; 7/27/2022, p16-16, 2/3p
Publication Year :
2022

Abstract

The article reports on Plum, a leading beauty and personal care brand in India, unveiling an ad film featuring brand ambassador Rashmika Mandanna. It mentions that the campaign, titled #PimpleCareUpdated, encourages consumers to update their skincare routines to address modern-day challenges such as increased pollution, work demands, and lack of sleep, offering innovative solutions for pimple-free skin.

Details

Language :
English
Database :
Complementary Index
Journal :
FRPT - Advertising Snapshot
Publication Type :
News
Accession number :
164883538