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D2C Brand Plum unveils ad film with Brand Ambassador Rashmika Mandanna; reveals modern day solutions for pimple-free skin #PimpleCareUpdated.
- Source :
- FRPT - Advertising Snapshot; 7/27/2022, p16-16, 2/3p
- Publication Year :
- 2022
-
Abstract
- The article reports on Plum, a leading beauty and personal care brand in India, unveiling an ad film featuring brand ambassador Rashmika Mandanna. It mentions that the campaign, titled #PimpleCareUpdated, encourages consumers to update their skincare routines to address modern-day challenges such as increased pollution, work demands, and lack of sleep, offering innovative solutions for pimple-free skin.
- Subjects :
- HYGIENE products
ADVERTISING campaigns
MOTION picture advertising
SKIN care
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- FRPT - Advertising Snapshot
- Publication Type :
- News
- Accession number :
- 164883538