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How Retailers Can Capitalize on the "Refund Effect": Research finds that consumers treat refunds as money they've already spent.

Authors :
Chang-Yuan Lee
Morewedge, Carey K.
Source :
Harvard Business Review Digital Articles; 6/15/2023, p1-5, 5p
Publication Year :
2023

Subjects

Subjects :
TAX refunds
CONSUMERS
REBATES
PRODUCT returns
RETAIL industry

Details

Language :
English
Database :
Complementary Index
Journal :
Harvard Business Review Digital Articles
Publication Type :
Periodical
Accession number :
164795129

Tools

Authors Abstract Subjects Details