Travel to Mars-like Places on Earth: A New Branch of Sustainable Ecotourism in Lut Desert World Heritage Site, Iran.

Traveling to space and walking on other planets has always been a great dream for many tourists. Given that space tourism is not available to everyone, adventurers have always been looking for special and strange places that evoke the feeling of traveling to other planets, especially Mars. One of these places which is very similar to Mars is the Lut Desert World Heritage Site. The present study aims to introduce the Martian sites of the Lut Desert and offers a special type of trip to this beautiful desert that can further preserve it with a sustainable development approach. The statistical sample of the research is based on the qualitative analysis method, consisting of 18 participants, which consists of experts, desert tour guides, and tourists who have visited the studied sites. After the data collection process, the interviews were transcribed and analyzed using Maxqda 2020 software. The results of the research indicate that the four sites identified in the research, according to the participants, are similar to the images and videos published of Mars. Moreover, this new branch of desert ecotourism can develop sustainable ecotourism in the Lut Desert. [ABSTRACT FROM AUTHOR]