Impact of Sales Promotion on Sales of The Automobile Industry of Pakistan (A Case Study of Leading Automobile Companies).

This research study aimed to examine the objective which is the relationship between sales promotional expenses and sales performance in Automobile companies of Pakistan. The data collected from 3 different sources was analyzed using mean analysis to determine the impact of sales promotional expenses on sales performance. The research results showed that there happens to be a positive relationship between sales promotional expenses and sales performance. However, it should be noted that the study only considered sales promotional expenses as a factor affecting sales performance and did not take into account other factors such as marketing strategies, consumer behavior, and economic conditions. This study highlights the importance of considering sales promotional expenses in the overall marketing budget, but it is recommended that future studies take a more comprehensive approach in evaluating the impact of various factors on sales performance. [ABSTRACT FROM AUTHOR]