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The value of consumer neuroscience research for contemporary marketing knowledge.

Authors :
Haidinger, Katrin
Koller, Monika
Source :
Frontiers in Human Neuroscience; 2023, p1-4, 4p
Publication Year :
2023

Subjects

Subjects :
CONSUMER research
CONSUMER behavior
MARKETING research
CONSUMER attitudes

Details

Language :
English
ISSN :
16625161
Database :
Complementary Index
Journal :
Frontiers in Human Neuroscience
Publication Type :
Academic Journal
Accession number :
164666439
Full Text :
https://doi.org/10.3389/fnhum.2023.1214848
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