A statistical study on consumer perception towards milk products with special reference to Bamul, Bengaluru-1.

Milk is very essential commodity for choosing a market segment and is difficult because all are target customers and nowadays there is lot of tight competition between different milk (Lowe) brands. The survey involved gathering wide information about the company. Consumer perception (Emmanuel Chao (2020)) towards BAMUL's products and impact of various competitors firm on Nandini products. From the gathered information many aspects have been identified, where different age groups of people perceptions are taken into consideration. Hence research was conducted with the help of 120 respondent's opinions. Along with primary and secondary data. Primary data were gathered through questionnaire and later a detailed analysis was done using various statistical tools. Secondary data were gathered from various sources, such as internet and student papers which are reliable. Various Interpretations were drawn for the questions and concluded. Certain suggestions were also drawn from the analysis to help Nandini milk to increase their packaging level. The study was conducted within Bangalore south area. [ABSTRACT FROM AUTHOR]