Skims.

Nobody is letting on whose idea Skims was, but Emma Grede started a denim brand with Khloe Kardashian, and at some point, Emma's husband Jens Grede and Kim discovered they had overlapping interests: Kim wanted better shapewear, and Grede wanted better underpants. Until recently, the one person who didn't seem to have quite made up her mind about Kim Kardashian was Kim Kardashian. So far, 2023 has been a down year for underwear sales, but buoyant for Skims; CEO Jens Grede, who co-founded the company with his wife Emma and Kardashian, says that sales of its intimates increased 86% year over year in April. TIME 100 Companies Leaders At this juncture, most people have already made up their minds about Kim Kardashian. [Extracted from the article]