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Neuf opérations innovantes dans l'influence marketing.
- Source :
- Stratégies; 6/22/2023, Issue 2179, p28-31, 3p
- Publication Year :
- 2023
-
Abstract
- The article focuses on various creative influencer marketing campaigns conducted by different brands. It highlights the use of influencers to enhance brand presence, engage with audiences, and achieve marketing objectives. It mentions several examples, including Coca-Cola's collaboration with Joyca, La Poste's partnership with YouTubers, and Celio's giveaway with GMK.
- Subjects :
- INFLUENCER marketing
AUDIENCES
ADVERTISING campaigns
BRAND name products
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2179
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 164426034