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Neuf opérations innovantes dans l'influence marketing.

Authors :
RICARD, CAROLINE
Source :
Stratégies; 6/22/2023, Issue 2179, p28-31, 3p
Publication Year :
2023

Abstract

The article focuses on various creative influencer marketing campaigns conducted by different brands. It highlights the use of influencers to enhance brand presence, engage with audiences, and achieve marketing objectives. It mentions several examples, including Coca-Cola's collaboration with Joyca, La Poste's partnership with YouTubers, and Celio's giveaway with GMK.

Details

Language :
French
ISSN :
01806424
Issue :
2179
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
164426034