COVID-19 Making "Idols": The Birth of Celebrity Scientists in China.

A number of medical experts have become famous overnight in China since the outbreak of COVID-19. This research investigates four representative Chinese scientists by employing search analytics of the Baidu index (from December 2019 to May 2020) and content analysis of answers and commentaries on the Zhihu website (from January 2020 to May 2020). We find that the four scientists present different images and spark unprecedented publicity. In particular, the key to the transformation from scientists into public intellectuals is to demonstrate moral responsibility in public images, or to realize humorous and effective communication with the public. The birth of celebrity scientists has not only reshaped the public's traditional perception of scientists but also played a crucial role in the governance of pandemic risks by guiding the public's behavior and offering scientific ways to cope with risks. [ABSTRACT FROM AUTHOR]