Back to Search
Start Over
The role of language in place branding during the Covid-19 pandemic and post-lockdowns: An introduction.
- Source :
- Sociolinguistic Studies; 2022, Vol. 16 Issue 4, p423-433, 11p
- Publication Year :
- 2022
-
Abstract
- The articles in this issue examine the transformations and adaptations of place branding during the Covid-19 pandemic and post-lockdowns. Using five case studies, they examine how Covid-19 has changed place branding in Italy, Brazil, Japan, the Philippines, and France during different stages of the pandemic. The articles explore questions concerning how to (re)brand a global viral hotspot; the interplay of Covid-19, place branding and tourism; populism, nation (re)building and Covid-19 management; as well as the political nature and impact of place branding such as nation-building and nationalism during the Covid-19 pandemic and in a post-lockdown world. The articles examine place branding as semiotics with respect to how campaigns are entextualized and re-contextualized. They focus on tropes such as morality, fun, (lack of) mobility, and the future/time. Overall, this issue argues that Covid-19 is an event for place branding and that new tropes are likely to continue to emerge and endure. [ABSTRACT FROM AUTHOR]
- Subjects :
- PLACE marketing
COVID-19 pandemic
NATIONALISM
SEMIOTICS
TROPES (Philosophy)
Subjects
Details
- Language :
- English
- ISSN :
- 17508649
- Volume :
- 16
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Sociolinguistic Studies
- Publication Type :
- Academic Journal
- Accession number :
- 164170226
- Full Text :
- https://doi.org/10.1558/sols.23528