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Post-Merger Customer Satisfaction, Loyalty and Service Quality in the Banking Sector: A Bibliometric Analysis.

Authors :
Kavita
Aggarwal, Sandeep
Source :
IUP Journal of Bank Management; Nov2022, Vol. 21 Issue 4, p80-97, 18p
Publication Year :
2022

Abstract

The paper seeks to examine the broad trends in research on post-merger customer satisfaction, loyalty, and service quality in the banking sector. It identifies the top contributions to the body of knowledge in the sector in terms of authors, journals, countries, and institutions by examining the relevant literature in this area. The 189 research publications under analysis have a combined 455 authors, with more multiauthor studies than single-author ones. India has the most (111) publications in the dataset, while China has received the most citations overall. Graphic Era (Deemed to be University) from India is the leading research contributor in this area. The network visualization exercise also showed a substantial level of international cooperation in this field. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
25835866
Volume :
21
Issue :
4
Database :
Complementary Index
Journal :
IUP Journal of Bank Management
Publication Type :
Academic Journal
Accession number :
164160678