Cite
It is not just a name: Effects of proper name for high‐quality versus low‐quality brands.
MLA
Rathee, Shelly, et al. “It Is Not Just a Name: Effects of Proper Name for High‐quality versus Low‐quality Brands.” Psychology & Marketing, vol. 40, no. 7, July 2023, pp. 1388–404. EBSCOhost, https://doi.org/10.1002/mar.21811.
APA
Rathee, S., Yu, B. G. F., & Gupta, A. (2023). It is not just a name: Effects of proper name for high‐quality versus low‐quality brands. Psychology & Marketing, 40(7), 1388–1404. https://doi.org/10.1002/mar.21811
Chicago
Rathee, Shelly, Buck, Grace F. Yu, and Akash Gupta. 2023. “It Is Not Just a Name: Effects of Proper Name for High‐quality versus Low‐quality Brands.” Psychology & Marketing 40 (7): 1388–1404. doi:10.1002/mar.21811.