Back to Search Start Over

Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?

Authors :
Suárez, Sergio
Reyes-Menendez, Ana
Source :
Applied Marketing Analytics; Summer2023, Vol. 9 Issue 1, p45-53, 9p
Publication Year :
2023

Details

Language :
English
ISSN :
20547544
Volume :
9
Issue :
1
Database :
Complementary Index
Journal :
Applied Marketing Analytics
Publication Type :
Academic Journal
Accession number :
164048021