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Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?
- Source :
- Applied Marketing Analytics; Summer2023, Vol. 9 Issue 1, p45-53, 9p
- Publication Year :
- 2023
Details
- Language :
- English
- ISSN :
- 20547544
- Volume :
- 9
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Applied Marketing Analytics
- Publication Type :
- Academic Journal
- Accession number :
- 164048021