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Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands.
- Source :
- Journal of Marketing Management; May2023, Vol. 39 Issue 5/6, p389-413, 25p, 4 Diagrams, 2 Charts, 1 Map
- Publication Year :
- 2023
-
Abstract
- This paper investigates how management at heritage visitor attractions (HVAs) can innovate with local stakeholders in the co-creation of value for visitors in cultural tourism experiences. Taking a case study of the UNESCO World Heritage Site Schokland in the Netherlands, thirteen interviews were conducted with management and local stakeholders over a five-year period. Our findings advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders that drive development processes. We also contribute to service-dominant logic theory and value co-creation theory by applying the concept of co-creation to the collaborative innovations between management and local stakeholders, whilst offering practical recommendations for HVAs to co-create value for visitors. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 39
- Issue :
- 5/6
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 163950947
- Full Text :
- https://doi.org/10.1080/0267257X.2022.2139284