Govt, e-commerce platform join hands for marketing of SHGs' products.

The article focuses on the partnership between the Rural Development Ministry and Meesho, an e-commerce platform, for marketing products made by Self Help Groups (SHGs). Topics include the Ministry's proactive efforts to enroll new women Sakhis and achieving the target of ten crore SHG members by 2024; signing of an memorendum of understanding (MoU) by Union Minister for Rural Development and Panchayati Raj, Giriraj Singh; and Deendayal Antyodaya Yojana, a National Rural Livelihood Mission.