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An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns.
- Source :
- Journal of Business & Industrial Marketing; 2023, Vol. 38 Issue 13, p1-14, 14p
- Publication Year :
- 2023
-
Abstract
- Purpose: This study aims to explore how a start-up entering maritime logistics networks (MLNs) in the container shipping industry integrates resources underlying value cocreation patterns in these networks. Design/methodology/approach: The paper is based on a single case study of a technological start-up, providing tracking, tracing and other information services to MLN members using internet-based software. An interorganizational theory perspective informs the case study to unveil the resource integration for value cocreation in the network. Findings: The start-up holds multiple resource interaction roles and the start-up's involvement enables the creation of new knowledge resources, which facilitate new revenue streams and manage resource dependencies. Hence, the findings indicate that the start-up changes value cocreation patterns in the network by reconfiguring and integrating existing resources so that the service is customized for various customers, including shippers and freight forwarders. Practical implications: The results provide insights about how technological start-ups can unlock resources within MLNs. Originality/value: The study extends previous studies on resource roles in business networks and shows how start-ups can perform multiple roles simultaneously within these networks. In addition, the study contributes to the literature by studying information and knowledge as resources configured in different ways in a unique network setting. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 08858624
- Volume :
- 38
- Issue :
- 13
- Database :
- Complementary Index
- Journal :
- Journal of Business & Industrial Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 163820645
- Full Text :
- https://doi.org/10.1108/JBIM-12-2021-0569