A COMPARATIVE ANALYSIS OF THE BUSINESS INTERNATIONALIZATION PROCESS: ROMANIA AND MOLDOVA.

The topic of firms' internationalization has been intensively studied over the years, representing an engaging subject for business enthusiasts from both the business environments as well as the academia. The process of internationalization is the method usually used by firms to expand their economic activity outside their country of origin, as they try to expand their market share and gain a bigger customer base. The purpose of this paper is to gain a better understanding of the evolution of firm internationalization in Romania and Moldova after the fall of communism as both countries have gone through drastic changes in order to become a market economy. This paper discusses the main business internationalization trends after the fall of the communist system. [ABSTRACT FROM AUTHOR]