THE WILD WEST OF CANNABIS MARKETING: Patient and consumer interest couldn't be higher. Here's how marketers can meet demand.

The article focuses on the challenges faced by marketers in the cannabis industry, including legal restrictions, lingering stigma, lack of pharmaceutical alternatives, and demographic differences. Topics include marketers navigate a complex landscape with varying state regulations and a lack of unified guidelines; and tailor their messaging to different audiences, including recreational users and patients seeking medical benefits.