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Pendekatan Strategi Pemulihan (Turnaround Strategy) yang digunakan oleh Pihak Majikan semasa Organisasi Berhadapan Situasi Pandemik COVID-19 di Kota Kinabalu, Sabah.

Authors :
Bakar, Muhammad Aiman Danial Bin Abu
Yussof, Kee. Y. Sabariah Bte Kee Mohd
Source :
e-BANGI Journal; 2023, Vol. 20 Issue 2, p212-225, 14p
Publication Year :
2023

Abstract

The COVID-19 pandemic has caused impact on the survivability and performance of organizations. Some organizations were forced to stop their daily business operations and suffer losses to the point of having to reduce their workforce. Organizational performance and organisational profit was also affected by the COVID-19 pandemic. Among the affected sectors in Malaysia is the tourism sector such as the hotel industry. Based on the current scenario, this paper highlights the organization's strategy in maintaining the survivability of the organization during the Movement Control Order MCO. This study uses a qualitative approach by interviewing two (2) Human Resource Managers in the hospitality industry at Kota Kinabalu, Sabah. The results of this study shows that the Turnaround Strategy is an effective strategy, in re-stabilize the performance of the organization for the sake of its survivability. Among the measures taken by the organization is by implementing the Turnaround Strategy which consists of three (3) dimensions such as asset reduction, cost savings and revenue generation. The organization's actions effect the organization's performance from the aspects of communication, productivity and leadership in the organization. Previous studies by Mann & Byun (2017) and Santana et al. (2017) stated that Turnaround Strategies are effective in maintaining organizational survivability during the COVID-19 pandemic. This preliminary research requires theoretical aspects in perceiving the extent of the organization's direction in adopting the Turnaround Strategy, workforce reduction and its relationship with performance in an organization when dealing with the COVID-19 pandemic crisis. [ABSTRACT FROM AUTHOR]

Details

Language :
Malay
ISSN :
19853505
Volume :
20
Issue :
2
Database :
Complementary Index
Journal :
e-BANGI Journal
Publication Type :
Academic Journal
Accession number :
163577095
Full Text :
https://doi.org/10.17576/ebangi.2023.2002.19