ONE BIG BAD BABY BELL.

Discusses the impact of SBC on the communications industry. Significance of SBC's role in the U.S. telecommunications industry; Plans at SBC to market a high-tech television service; Characterization of SBC CEO Ed Whitcare; Potential for SBC to offer television service on the Internet; Details of cooperation between SBC and the Yahoo Internet service; Details of SBC's marketing strategy for their Internet television service; Potential impact of SBC's Internet television service on the telecommunications industry. INSET: CABLE GUYS AND PHONE GEEKS: BUTTING HEADS FOR 15 YEARS.