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Sunkist to extend global view.

Authors :
Bryant, Dan
Source :
Western Farm Press; 3/5/2005, Vol. 27 Issue 8, p1-12, 3p
Publication Year :
2005

Abstract

Reports on the adoption of a new broader vision by Sunkist Growers Inc., a citrus marketing cooperative with members in California and Arizona. Percentage increase in revenues and payments to members for 2004; Aim to have a stronger presence in the international marketplace, particularly with enhanced brand recognition; Plan to increase emphasis on quality; Role of the cooperative in the California Citrus Growers Association.

Details

Language :
English
ISSN :
15251217
Volume :
27
Issue :
8
Database :
Complementary Index
Journal :
Western Farm Press
Publication Type :
Periodical
Accession number :
16342014