COMPARATIVE ANALYSIS OF BUSINESS PERFORMANCE OF TRADE COMPANIES BY REGIONS IN THE REPUBLIC OF SERBIA.

According to the territory, companies in the Republic of Serbia can have their headquarters and do business in one of the four regions: Belgrade region, Vojvodina region, Southern and Eastern Serbia region, and Shumadija and Western Serbia region. The paper presents a comparative analysis of the business performance of medium-sized trade companies for the period 2016-2020 by region. The results of the previously conducted ratio analysis showed the basic problems faced by companies at the regional level. These results will be used as a starting point for the application of multi-criteria analysis. Using the entropy method, the influence of individual indicators in the ranking, which was performed based on the PROMEHTEE II method, was considered. The ranking will be performed at the level of average values of the analyzed indicators for selected companies by regions in order to determine in which region, on average, the observed companies achieve better business performance. The results of the research showed that the best performances achieved enterprises at the Belgrade region. [ABSTRACT FROM AUTHOR]