ANALYZING INTENTIONS TOWARD SUSTAINABLE ENTREPRENEURSHIP. DO VALUES MATTER?

The latest agendas of our societies have been widely focused on the sustainable development issues and strategies aiming to meet the sustainable development goals. Research also needs to contribute toward those agendas by exploring conditions, context, and variables that promote an environment where engagement toward sustainability is widely reinforced. Based on the fact that the entire society functions as an ecosystem where each one of the actors contributes to the overall outcomes, the effort to understand the forces that drive intentions toward sustainable entrepreneurial actions represents a crucial topic. This paper relies on the model proposed by the theory of planned behavior objects to investigate how students' preferences to become sustainable entrepreneurs are influenced by values. The study implements a quantitative methodology and uses a questionnaire distributed to Albanian students as an instrument of data collection. Factor analysis and correlation analysis are conducted to explain the relationship between variables. The practical contribution of this research is related to the recommendations addressed to policymakers to adequately design value approaches that stimulate the formation of intentions of future entrepreneurs toward sustainability in the Albanian context. [ABSTRACT FROM AUTHOR]